NINE FIVE
E S T. 2 0 2 3
INTERVIEW WITH EMILIA
BOUNDARIES ARE'N’T MADE
TO BE AVOIDED
standing up to logo mania. And how a simple slogan on a T-shirt can feel more emotional than a dozen LinkedIn posts.
We also speak with people who truly have something to say:
Emilia, who shares with remarkable clarity why boundaries aren't meant to be avoided, but to help us grow beyond ourselves. Anand Steinhof, a visionary in the world of living, on design that endures – and why true style always requires the courage to evolve. And the Walsers, who speak out about things many keep to themselves – and in doing so, move millions.
Between court-side chic, floral language, and the bigger question of true belonging, one thing becomes clear: the era of loud status symbols is over – making way for quiet longing, curated atmosphere, and moments that don’t feel staged, even though they are.
You can already tell: this issue is a bit like the perfect summer evening – elegant, thoughtful, and lightly escapist.
Stay curious, stay inspired.
You know you love it.
Hello, NINE FIVE Readers,
Summer has arrived – and with it, an issue that feels like the perfect glass of rosé served in the shade of a fictional tennis club somewhere between the Côte d’Azur and an Instagram fantasy. While the asphalt shimmers outside and the air conditioners hum inside, we're serving you the themes that currently define culture, the brand world, and the question of “do I belong?”
One thing is clear: brands no longer sell products – they sell parallel worlds. Whether it’s “Old Money” romance on TikTok, wellness clubs as new retreats for mental clarity, or a serving tray that suddenly matters more than the drink itself – it’s not about the what, but the how. And the feeling behind it.
The new luxury is quiet, nostalgic, and surprisingly emotional. It's about tennis courts that aren’t really tennis courts, flowers as branding tools, matcha meltdowns with marketing potential – and the comeback of understatement. Brands that want to stay relevant today need to be more than visible: they need to be felt.
Also in this issue: why gyms suddenly want to become spiritual anchor points. Why “Silent Sophistication” is
LATEST
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Between Stage Lights and Soap Worlds: Why Steffi Brungs’ GZSZ Cameo Was More Than Just a Lifegoal
Steffi Brungs thrives in the spotlight – but more than anything, she loves connecting with people. As the face of shows like Love is Blind Germany, Schlagerliebe, or Punkt 12, she knows the thrill of the stage, the pulse of live TV, the beauty of spontaneity. But stepping into the world of GZSZ for two episodes wasn’t just another career milestone – it was the fulfillment of a personal dream.
Because Steffi isn’t just a familiar face on RTL – she’s also a self-declared Gute Zeiten, schlechte Zeiten superfan. So being cast as herself in the middle of this iconic series, navigating the fine line between scripted fiction and real-life persona, felt nothing short of surreal. And her role blurs the boundaries even further: as a Schlagerliebe host, she shares the stage with beloved GZSZ characters – in a fusion of reality and storyline the show has never seen before.
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A Visionary of Living A Conversation with Anand Steinhoff on Design That Lasts and the Courage to Evolve
In the world of interior design, certain names stand for more than just furniture—they represent a way of thinking. One of these names is Steinhoff in Hanover. Led by Anand, an entrepreneur with a remarkable life story, the family business has evolved from a traditional furniture store into an internationally recognized creative studio. We spoke with him about his journey from Milan back to Hanover, his definition of good design, and the relentless drive to keep moving forward.
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Skinimalism Is Back – Why Less Is Truly More
Flawless perfection is a thing of the past. Today, we’re celebrating what’s real, raw, and unfiltered. Welcome back, skinimalism. Minimalism has already transformed our interiors and reorganised our wardrobes – and now it’s making its mark on our skincare routines. The term skinimalism – a fusion of skin and minimalism – signals a fundamental shift in the beauty world. Fewer products, less overload, no more masking. In its place: more authenticity, more intention, more self-acceptance. But why now?
Back to basics – with intention
The pandemic shook many of our certainties – including how we relate to our own skin. As we navigated Zoom meetings in sweatpants, makeup routines often fell by the wayside. Facing our bare selves in the mirror became a daily exercise in acceptance. Suddenly, it wasn’t about porcelain skin anymore – it was about skin health. About honesty. About what remains when everything else is stripped away.