honest, loyal, and loving

Beauty? Becomes attitude – as at Gertraud Gruber, where skincare turns into philosophy.
Hospitality? Becomes emotion – whether in the silent luxury of Aman Hotels or in the wild broccoli from Keltenhof, which tells us more about nature than many sustainability reports.

And because experience is the new collecting, our new section ComfortCritics Experiences celebrates small escapes: food, film, and travel moments that remind us comfort isn’t a state – it’s a feeling.

Also in this issue: Tomy & Kim between podcasting and La Dolce Vita – and right on time for the holiday season, our Wishlist for Him & Her.

One year of NINE FIVE – that means a year full of people, brands, and moments that have shown us culture happens everywhere today – in the small, the loud, and the tender.

Thank you for being part of it.

Stay inspired, stay curious.
You know you love it.

Hello, NINE FIVE Readers,

One year of NINE FIVE. Twelve months filled with stories of style, substance, and longing – and we still find ourselves in between: between digital self-staging and genuine emotion, between speed and depth, between champagne glasses and ginger tea.

For our anniversary issue, we didn’t just want to look back, but ahead – toward what remains when the trend cycle spins on. And often, it’s something quite simple: attitude.

Riccarda Greco invites you to à la Carte, a podcast that tastes as honest as it sounds – about life, beauty, and the challenges in between. Together with Eva Maria Riegel, we talk about billboards as urban storytelling surfaces – storytelling in large format, where architecture becomes a medium.

Influencer Alizia Zuschlag shows that authenticity, loyalty, and love are not buzzwords but convictions. Designer Pascal Kuhl shares how fashion can become a process of healing – quiet, sincere, and unfiltered.

LATEST

Stylish. Functional. Authentic. – That’s the vision behind ALLASHEFER

Sometimes, a brand doesn’t start with a business plan, but with a deeply personal aha moment. For Alla, it was her first pregnancy that set everything in motion. Suddenly, she realized that no diaper bag truly suited her. The choices were sobering: either functional but clunky and far from beautiful – or stylish but completely impractical once real life with a baby began. For Alla, who wanted both – style and function – this was an impossible contradiction. Until she decided to take matters into her own hands.
What began as a spontaneous idea to design her own bag turned into much more than a one-off piece. As soon as the first version was finished, her surroundings were enthusiastic: midwives, doctors, friends – everyone wanted that exact bag. What was originally just a solution for her own life gradually grew into a passion project. Today, ALLASHEFER stands for bags that are far more than just a mama accessory. They are companions through life, designed to work in every moment: during postpartum recovery as much as in business meetings, on a stroller walk just as much as at dinner in the evening.

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A Visionary of Living A Conversation with Anand Steinhoff on Design That Lasts and the Courage to Evolve

In the world of interior design, certain names stand for more than just furniture—they represent a way of thinking. One of these names is Steinhoff in Hanover. Led by Anand, an entrepreneur with a remarkable life story, the family business has evolved from a traditional furniture store into an internationally recognized creative studio. We spoke with him about his journey from Milan back to Hanover, his definition of good design, and the relentless drive to keep moving forward.

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Tomy & Kim - La Dolce Vita between Dance, Business, and a Podcast Mindset

A new chapter for the power couple: Starting in December, Tomy Pavlovic and Kim Wojtera are launching their joint podcast — a format that goes far beyond dance. It’s a blend of movement, business, and mindset, told by two people who know how to turn dreams into reality. Both come from the world of show dance, both have made an international name for themselves — and both now live in Dubai, where they channel their creative energy into entrepreneurship, lifestyle, and new projects.
Tomy Pavlovic, known as Tom2Rock, started with breakdance, gained recognition through battles, and found his way into show business. His career took him to major stages and television, where he impressed with dynamism, precision, and character. Kim Wojtera, meanwhile, is a Salsa world champion and multiple German championship finalist in dance sport, known from shows like Got to Dance. Together…

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