At a time when our attention span is shorter than ever, billboards remain the city’s last true storytellers. Standing steadfast amid traffic, concrete, and digital distractions, they speak of places that promise more than four walls – of worlds to live in, visions, and dreams.

Luxury is no longer just a product – it has become a way of life. Nowhere is that more evident than in the rise of branded residences. According to Knight Frank’s Global Branded Residence Survey 2025, the market has tripled in just a decade: from 159 projects in 2011 to more than 600 today – and within five years, the number is expected to surpass 1,000.