FASHION
EDITOR’S PICK
Dress Codes of
Friendship
Is there an unspoken dress code for friendships today? What used to be spontaneous “twinning moments”—two friends in the same top, coincidentally wearing the same shoes—has now become a structured, almost ritualized part of social dynamics. Before an event, group chats fill with screenshots, outfit ideas, or even little mood boards. Shared aesthetics are no longer a mere side effect, but a consciously created visual coherence.
Dupe
Culture
Dupe culture has evolved from a niche into an economy-wide phenomenon. What once primarily touched the worlds of fashion, cosmetics, and interior design is now far more than proudly sharing a cheaper alternative on TikTok. It has become an attitude, one that has seeped deeply into consumer behavior—and increasingly into the creative industries, campaign strategies, and even entire worlds of ideas.
The decisive difference from the past lies in society’s view of the subject. Buying a fake once carried shame, seen as an admission of not being able to afford the “original.” Today, discovering a convincing dupe is celebrated as a skill: anyone who can achieve the same look, performance, or utility for a fraction of the price demonstrates cleverness and foresight. Platforms like TikTok have accelerated this shift.
From Anti-Work
to Wall Street
It’s almost ironic how quickly the fashion world can come full circle. Just as we were digesting the last wave of “anti-work” aesthetics—the sweatpants-for-Zoom-meetings, the hoodie as a status symbol, the ironically deconstructed office looks on runways—the power suit suddenly returns. Shoulder pads straight out of a Wall Street remake, blazers as severe as a job interview, and campaigns that look as if Michelle Pfeiffer had just claimed her own corner office at YSL. On the runways of Prada, Bottega, or Saint Laurent, it’s back—not as an ironic parody, but as a glamorous symbol of ambition, seriousness, and the revival of an almost forgotten fashion attitude.