With “Desert Drift,” ULLI doesn’t simply open the year with a new collection — it opens with a statement. Fashion is not treated as a product here, but as a visual language, a wearable narrative between art, body, and environment. The shoot in the studio of artist Vivian Bénard is more than a backdrop — it is part of the concept itself. Where canvases usually stand, silhouettes enter the space, and where colors are mixed, fabrics begin to speak.

Gossip Girl star Ed Westwick and influencer Lara Rúnarsson add international flair to Krüger’s Fall/Winter campaign.

Ed Westwick is the new face of Krüger and, together with Lara Rúnarsson, presents the highlights of the season. The actor and style icon takes center stage in Krüger’s Fall/Winter campaign, shot against the picturesque backdrop of Lake Tegernsee. Already last year, Ed Westwick appeared alongside Krüger at the Munich Oktoberfest. Now, the collaboration enters a new, stylish chapter – a perfect match: charismatic, fashion-conscious, and with an authentic connection to Bavarian joie de vivre, the actor seems tailor-made for the traditional fashion house.

Motorsport passion meets handcrafted style with a creative “twist” — Vitruv Studios translates a personal fascination with speed into a limited design statement.

Some ideas aren’t born at a drafting table, but out of passion. Out of moments. Out of dreams you never quite let go of. The new cap by Vitruv Studios, launching in January, was created exactly that way — from our love for motorsport, for fast cars, and for the fascination that brands like Ferrari have embodied for decades.

Is there an unspoken dress code for friendships today? What used to be spontaneous “twinning moments”—two friends in the same top, coincidentally wearing the same shoes—has now become a structured, almost ritualized part of social dynamics. Before an event, group chats fill with screenshots, outfit ideas, or even little mood boards. Shared aesthetics are no longer a mere side effect, but a consciously created visual coherence.

Dupe culture has evolved from a niche into an economy-wide phenomenon. What once primarily touched the worlds of fashion, cosmetics, and interior design is now far more than proudly sharing a cheaper alternative on TikTok. It has become an attitude, one that has seeped deeply into consumer behavior—and increasingly into the creative industries, campaign strategies, and even entire worlds of ideas.

It’s almost ironic how quickly the fashion world can come full circle. Just as we were digesting the last wave of “anti-work” aesthetics—the sweatpants-for-Zoom-meetings, the hoodie as a status symbol, the ironically deconstructed office looks on runways—the power suit suddenly returns. Shoulder pads straight out of a Wall Street remake, blazers as severe as a job interview, and campaigns that look as if Michelle Pfeiffer had just claimed her own corner office at YSL. On the runways of Prada, Bottega, or Saint Laurent, it’s back—not as an ironic parody, but as a glamorous symbol of ambition, seriousness, and the revival of an almost forgotten fashion attitude.