Fashion as a Canvas
How ULLI Reweaves Art, Attitude, and Wearability
with “Desert Drift”
With “Desert Drift,” ULLI doesn’t simply open the year with a new collection — it opens with a statement. Fashion is not treated as a product here, but as a visual language, a wearable narrative between art, body, and environment. The shoot in the studio of artist Vivian Bénard is more than a backdrop — it is part of the concept itself. Where canvases usually stand, silhouettes enter the space, and where colors are mixed, fabrics begin to speak.
Bénard’s understanding of fashion as an art form that exists within everyday life runs like a red thread through the entire staging: each piece feels like a moving image, not hanging on a wall, but carried through the city, through summer, through life.
The collection consciously plays with contrasts that don’t dissolve, but intensify one another. Oversized volumes meet precise, sharp cuts; flowing lines meet clean edges; avant-garde meets everyday wearability. The result is an aesthetic that radiates lightness without becoming trivial, and shows presence without demanding attention.
The color palette echoes this tension: vanilla, sand, and soft terracotta evoke sun-soaked landscapes and wide horizons, while off-white and deep black ground the looks and give them urban clarity. Delicate apricot tones set emotional accents — almost like brushstrokes on an otherwise calm surface.
The mix of materials reinforces this artistic approach. Technical fabrics such as nylon and polyamide jersey enter into dialogue with soft natural fibers like cotton and viscose. The result is a tactile experience as diverse as the visual one: light, breathable, flexible — made for movement, for transitions, for shifting between city and retreat.
Photorealistic prints inspired by modern African aesthetics add cultural depth without slipping into folklore. Subtle surreal elements break expectations and lend the looks a dreamlike layer that only fully reveals itself at second glance.
With “Desert Drift,” details are not treated as decoration, but as deliberate statements. The ULLI logo appears not loudly, but precisely placed — like a signature on a work of art. Unconventional seams, fine laser cuts, and thoughtfully designed accessories act as visual anchor points, guiding the eye and sharpening the character of each outfit. It is this attention to composition that elevates the collection beyond trend-driven fashion and places it in a broader, almost curatorial context.
At the same time, wearability remains the quiet core of the concept. “Desert Drift” is not meant only to be seen, but to be lived — on a city trip, in a café, while traveling, in everyday life. The pieces invite individuality without disguise. They speak to women who see style not as conformity, but as an expression of confidence, curiosity, and clarity.
In a time when fashion often oscillates between speed and superficiality, ULLI chooses a different kind of relevance — one that goes beyond aesthetics and carries attitude. “Desert Drift” is less a seasonal collection than a visual statement on how fashion can function today: as an interface between art and life, between power and lightness, between extravagance and the everyday.
