Between Everyday Life
and the Algorithm
How the Walsers Are Redefining Family Narratives
Written by Helen Ruppert - Lisa and Henry Walser are more than just an influencer couple. As @diewalsers, they offer their community honest insights into their family life — from early makeup and cooking videos during their university years to everyday moments with two toddlers. With nearly 2 million followers on TikTok and 1.4 million on Instagram, they’ve built a foundation of trust by sharing not only their most beautiful, but also their most challenging moments. We wanted to know: What boundaries do they protect — and why is it exactly this openness that gives strength and encouragement to other young parents?
YOU SHARE A LOT OF YOUR LIFE ON SOCIAL MEDIA. WERE THERE EVER MOMENTS WHEN YOU THOUGHT, “THIS IS TOO MUCH” — OR HAS SHARING BECOME SECOND NATURE TO YOU?
Lisa: “It all started during our studies. Between my bachelor’s and master’s degrees, I started making makeup and cooking videos on TikTok as a distraction. That was shortly after the COVID period. Even as a child, I loved being in front of the camera and being the center of attention. Every time Henry happened to appear in the background, the reach of my videos increased. So we started going online more often together as @diewalsers — with funny relationship content and our very real journey into parenthood. During my first pregnancy, we were the very first and only couple in our circle of friends expecting a baby. It felt like an adventure, and we wanted to share our joy with everyone. Since then, we’ve naturally shared so many moments with our community because life has so much beauty to offer — so many small, wonderful situations. Especially young parents know exactly what I mean.”
Henry: “But sharing is actually just a small part of our life. We talk about our content and decide together what goes online. Because of that, there’s nothing we regret sharing.”
YOU SHARE MANY INSIGHTS INTO YOUR DAILY LIFE — HOW DO YOU DECIDE WHAT TO SHOW AND WHAT TO KEEP PRIVATE? DO YOU SET CONSCIOUS BOUNDARIES, OR DO THOSE LINES START TO BLUR?
Lisa: “We share our totally normal and slightly chaotic everyday life. Of course there are boundaries — and those are respected without question. The time with our children is incredibly valuable to us, and many of those moments we keep just for ourselves as a family. Beyond that, we don’t put on an act — we show our real family life and how we’re growing together. What we post is often a gut decision.”
Henry: “We’ve committed to creating a framework for our kids where they can grow freely. We don’t have a strict plan. We just aim to be loving and to provide a safe harbor where our children feel seen, heard, and cared for.”
DO YOU EVER FEEL PRESSURED TO KEEP SHARING NEW INSIGHTS – EVEN DURING TIMES WHEN YOU JUST WANT TO “LIVE”?
Lisa: “That’s a really interesting question. Of course there are days when we don’t feel great and don’t feel like sharing anything. Everyone knows what it’s like to not be in the mood sometimes — so do we. On days like that, we simply don’t post.”
Henry: “Since we only share moments and content we truly feel comfortable with — from our very normal life — we never let it get to the point where we feel pressure.”
Lisa: “Our community also teaches us time and again how important it is to speak openly, even about difficult things. Recently, when I talked about getting a skin check, I got a message from another mom saying: ‘I realized I had never done that myself. Well… it turns out they found a tumor. A few weeks ago, I had four lymph nodes removed. Thankfully, it was caught early. I'm the mom of a little boy (almost 2), and I don’t even want to imagine what could’ve happened if you hadn’t encouraged people to get checked. So thank you — truly. You saved our little family.’”
YOUR CONTENT FEELS VERY RELATABLE — BUT HOW DO YOU EMOTIONALLY PROTECT YOURSELVES FROM CRITICISM, OVERWHELM, OR THE EXPECTATION TO BE “ALWAYS ON”?
Lisa: “People see in our content that we’re just like them. Perfectly imperfect. We also go through hard times. But our community gives us so much love and heartfelt feedback. Some of it is incredibly moving. Like: ‘Lisa, thank you so much for showing yourself so openly and honestly on days like this. There’s still such a strong belief in society that we always have to be strong and in control.’ Or: ‘I’m really not doing well right now. Thank you both so much. Your message didn’t just brighten my day — it changed my whole life. I love you guys so much.’”
Henry: “We’ve fortunately had very few experiences with criticism or negative expectations. There are hardly any mean comments. I think that’s because our channel is a genuinely positive space. Emotionally, of course no one is completely immune to negativity — but when it does happen, we try not to take it personally.”
HOW DO YOU HANDLE THE RESPONSIBILITY THAT COMES WITH PEOPLE SEEING YOU AS ROLE MODELS — OR EVEN A ‘FAMILY ROLE MODEL’?
Lisa: “First of all, thank you — that means a lot to us. Our greatest privilege is that no matter what happens, we always have each other. Just a few months ago, I fulfilled my dream of releasing my own music album. As a young mom of two toddlers under the age of two, that’s not something to take for granted. I’m fully aware that it was only possible because Henry supported me so completely. That mindset — that we stand behind each other in everything — is what defines us.”
Henry: “We’re together 24/7. Neither of us feels the need to do anything ‘just for ourselves.’ That goes both ways. Our number one relationship rule is: treat each other the way you want to be treated yourself.”
Lisa: “After releasing my Songs of Encouragement for parents and kids, so many people wrote to us, saying how much inspiration they draw from our everyday life. We’re deeply grateful to each and every one of them. It truly means the world to us that our followers see us as a family role model.”