ENTDECKE DIE FRAU, DIE SCHÖNHEIT NEU DEFINIERT - DIANA BUERGIN’S MISSION FÜR
SELF-LOVE UND EMPOWERMENT
On the occasion of International Women’s Day, Glowed presents the inspiring journey of its founder, Diana Buergin — a single mother of two who transformed her personal challenges into a message of self-love and empowerment for women around the world.
A founder’s journey: from single mother to beauty innovator
Diana’s story is one of resilience and vision. As a single mother, she recognized the deep importance of self-care and self-acceptance. This realization led to the founding of Glowed — a brand that redefines beauty by emphasizing inner radiance and authenticity. “Perfection bored me,” says Diana. “I wanted a product that would make me glow from within and shine on the outside. I believe in self-love and in our own strength.”
Glowed is on a mission to offer natural, effortless beauty solutions that seamlessly fit into its customers’ fast-paced lives. Its signature product, Aquatan, embodies this philosophy by offering a completely natural, risk-free tanning experience that can easily be done at home.
But Diana’s vision goes beyond skincare — she wants to foster a community where women feel confident and empowered in their own skin. “With Glowed, I created a synonym for calmness, authenticity, and balance,” she says. “I want you to feel beautiful, sexy, happy, funny, pretty... to feel good enough.”
Glowed was born from Diana’s desire to pave the way to self-love for others — moving away from perfectionism and the feeling of not being enough, something she knows all too well as a single mom of two. To achieve this, she developed products that help both the outside and the inside glow. Glowed stands for embracing your true self, rather than endlessly chasing an unattainable "best version of yourself."
At Glowed, self-love and feeling good in your own skin are the priority.
Feel beautiful, sexy, happy… and above all, “good enough” — just for you.
